Placed COD orders are not paid revenue
A placed order only starts the funnel. Revenue should be judged after confirmation, delivery, cash collection, and courier remittance.
Calculator settings
Use your own COD order and courier data.
COD/RTO calculator
COD/RTO guided calculator
Order & Ads
Mode
Fast first estimate
Order & Ads
Optional context only. No countrywide economics are auto-filled.
Use 100 for a clean percentage view.
PKR
Average selling value per placed COD order. Use total COD order value / COD orders placed.
PKR
Your product cost per delivered order. Include landed cost if that is how you track stock.
PKR
CPA per placed COD order.
Mode
Fast first estimate
COD Funnel
Use percentages when you know rates, or counts when you have order statuses.
Use 100 for a clean percentage view.
%
Replace with your call/SMS confirmation data.
%
Replace with delivered parcels after confirmation.
%
Optional shortcut. Entering RTO rate sets delivery rate to 100% minus RTO rate.
Quick estimate inputs
Beginner mode keeps the calculator to the minimum COD economics needed for a useful first pass.
Optional context only. No countrywide economics are auto-filled.
PKR
Average selling value per placed COD order. Use total COD order value / COD orders placed.
PKR
Your product cost per delivered order. Include landed cost if that is how you track stock.
PKR
CPA per placed COD order.
PKR
Use the amount your courier charges when a parcel is shipped.
PKR
Check whether your courier charges return freight or handling on failed delivery.
%
For quick estimates, enter the COD collection percentage. Add flat/minimum fee logic in Advanced mode.
PKR
Use the average packaging cost per shipped parcel.
Full report is below
After these inputs, scroll down to see your COD Profit Leak Fingerprint, email report, metrics, and AI review.
Progress
Step 1 / 4
COD/RTO calculator
Check COD profit after RTO, courier costs, and ad CPA.
Model a COD campaign before scaling. Use confirmation rate, delivery rate, RTO shipping cost, COD fees, product cost, and CPA to see whether each placed order still leaves profit.
How to use it
Find the real cost of failed COD delivery.
COD economics can look profitable until failed deliveries are included. This calculator turns delivery quality into a CPA ceiling, so you can compare your ads against the profit left after RTO.
Use placed COD orders as the top-level volume.
Put delivery rate after confirmation, not before confirmation.
Count RTO forward and return shipping if your courier charges both.
Replace starter rates with your own call center, SMS, and courier data.
Compare ad CPA with break-even CPA before increasing budget.
COD trust notes
Manual-input guidance, not benchmarks.
SellMira keeps COD, RTO, ROAS, CPA, break-even, courier, and remittance terms visible so sellers can map the calculator to their own workflow.
Free to use. No signup required.
Email is optional and only needed when you want a report copy.
Use your own courier invoice, courier rate card, and settlement sheet.
Estimates only. Not financial, tax, accounting, legal, or guaranteed profit advice.
RTO can create forward + reverse shipping loss
A failed parcel can still create ad spend, forward shipping, reverse shipping, packaging, and handling pressure without collected revenue.
COD-adjusted break-even ROAS uses delivered cash
Use delivered and collected COD revenue when judging the ROAS line. Do not treat placed order value as collected cash.
Calculation path
COD/RTO profit formula
The calculator estimates delivered revenue first, then subtracts delivered-order costs, RTO loss, COD fees, packaging, and ad spend.
Step 1
Start with COD order value
Placed orders show demand, but they are not collected revenue yet.
Step 2
Count delivered and paid orders
Confirmed orders only become useful revenue after delivery and COD collection.
Step 3
Subtract failed-delivery loss
RTO can still create forward shipping, reverse shipping, packaging, and ad cost pressure.
Final estimate
Net profit = delivered revenue - delivered costs - RTO loss - ad spend
Break-even CPA is the estimated maximum ad cost per placed COD order before the campaign stops leaving contribution after failed deliveries and variable costs.
Assumptions to review
Product cost is counted on delivered orders by default.
RTO orders count forward shipping, return shipping, and packaging cost.
Delivery rate is applied after confirmation rate, not to all placed orders.
Pre-filled confirmation and delivery values are illustrative starter assumptions, not country or courier benchmarks.
The result is guidance from your inputs, not a guarantee of courier or ad-platform performance.
Related COD/RTO resources
Review a sample COD Profit Leak Report or compare COD economics with the ROAS calculator before scaling ads.
FAQ
What does the COD/RTO calculator show?
It estimates profit after confirmed orders, delivered orders, RTO shipping loss, COD fees, product cost, packaging, and ad CPA.
Is RTO counted as a full product loss?
No. The default assumption is that RTO orders lose shipping and packaging, while product cost is counted on delivered orders.
Should I use CPA or ROAS for COD campaigns?
CPA is usually easier to connect to COD order volume. The calculator still shows COD-adjusted break-even ROAS based on delivered revenue for comparison.
Why are placed COD orders different from delivered orders?
Placed COD orders are only the starting volume. Profit depends on confirmed orders, delivered parcels, and failed-delivery costs.