Unlimited calculator use
Run COD/RTO and ROAS checks whenever you need a fresh estimate.
Free account
Start free and save up to 3 active reports.
Free includes unlimited calculator use, the standard calculator result, up to 2 report emails per day, and saved reports for sellers who want to reopen their main leak, first fix, break-even CPA, collected COD ROAS, and margin status.
Standard calculator result
Review the main leak, first fix, margin status, and CPA pressure.
Up to 2 report emails per day
Send a report copy after calculation when you want it outside the dashboard.
Saved report limit
3 active saved reports on Free
When report space is full, manage reports from the dashboard or upgrade when Pro is available.
COD revenue reality
Placed orders are only the starting point.
SellMira follows the order from ad-reported value to collected COD cash, then shows where delivery loss, courier cost, and CPA pressure reduce the room to scale.
Run the COD/RTO calculator100
Placed
Order value appears in the ad dashboard.
85
Confirmed
Low-intent and unreachable orders are filtered.
61
Collected
Delivered COD orders become the usable cash view.
24
RTO / Failed
Failed deliveries can still leave shipping and handling cost.
Collected cash
Checks revenue after confirmation, delivery, and COD collection.
Courier drag
Separates forward shipping, reverse shipping, COD fees, and packaging loss.
Scale risk
Shows whether CPA room still exists before you increase spend.
The useful question is how much cash remains after delivery, not how much order value was placed.
Profit tools
Start with the calculator that matches the leak.
COD/RTO is for failed deliveries, courier charges, and collected cash. Break-even ROAS is for prepaid stores checking refunds, fees, discounts, and ad efficiency.
EmailSend the report after calculation.
SaveKeep report history in the dashboard.
Report reviewCheck the first leak from the loaded report.
Human COD Profit AuditRequest a manual review when stakes are higher.
Human COD Profit Audit
Need a human check before increasing spend?
A manual review can cover COD funnel quality, RTO loss, courier fee logic, break-even CPA, and COD-adjusted ROAS. It is operational guidance, not financial, tax, accounting, legal, or guaranteed profit advice.
COD funnelRTO lossCourier feesBreak-even CPACOD-adjusted ROAS
Report output
The report turns numbers into a decision.
Instead of stopping at a calculator result, SellMira names the financial status, delivery risk, main profit leak, and what to verify before increasing ad spend.
Based on your entered numbers
COD/RTO report
Placed-order ROAS vs collected COD ROAS
Shows the gap between ad-reported value and cash collected after delivery.
ROAS report
Break-even ROAS and CPA room
Connects net revenue, contribution margin, refunds, fees, and ad spend.
Diagnosis
Main leak and first fix
Highlights the first cost or funnel issue to review before scaling.
Financial status
Whether the current costs and CPA leave enough profit buffer.
ROAS gap
Compares current ROAS or CPA against break-even before more spend.
Scaling readiness
Shows whether the setup looks buffered, tight, or risky based on the report.
Why this matters
For COD/RTO reports, SellMira compares placed-order ROAS with collected COD ROAS so failed deliveries do not hide inside headline revenue.
Methodology notes
- Inputs come from the seller, not SellMira market benchmarks.
- COD/RTO calculations separate placed, confirmed, delivered, and failed orders.
- ROAS calculations use net revenue after discounts before variable costs and ad spend.
- Reports are estimates for planning and review, not profit guarantees.
AI Profit Review
Review the calculated report, not a blank prompt.
The review reads the same inputs used by the calculator: price, costs, refunds, COD/RTO rates, ROAS, and CPA.
See AI Profit ReviewReport context
Selling price
Available from the report.
Product cost
Available from the report.
Fees
Available from the report.
Refunds
Available from the report.
ROAS / CPA
Available from the report.
COD / RTO
Available from the report.
Review output
01First leak to inspectPoints to the cost, refund, RTO, or ad-spend line hurting the report first.
02Break-even gapCompares current ROAS or CPA with the calculated break-even limit.
03Missing inputsFlags blank or suspicious numbers instead of filling gaps with guesses.
Uses report context
Checks ROAS/CPA against break-even
Explains COD/RTO when report data exists
For COD/RTO reports, the review compares placed-order ROAS with collected COD ROAS, RTO loss, break-even CPA, courier-cost risk, and delivery quality. It stays inside the loaded report context.
Sample report
Inspect a COD Profit Leak Report first.
View a sample report before entering your own numbers, then use the calculator when the output format makes sense for your store.
Failed deliveries change profit
Break-even CPA
RTO loss
Collected COD ROAS
COD-adjusted break-even ROAS
What to review before increasing ad spend
Run the calculator with your numbers
Use merchant-entered order, courier, and ad-cost inputs so the report can estimate confirmation loss, failed deliveries, break-even CPA, RTO loss, and collected COD ROAS without unsupported benchmark claims.
FAQ
Questions before you calculate.
Quick answers about break-even ROAS, CPA, refunds, COD/RTO loss, and report review limits.
See report review flowWhat is SellMira?
SellMira is a free ecommerce profit leak checker that helps sellers calculate break-even ROAS, CPA limits, COD/RTO loss, and the first issue to review before scaling ads.
Why can ROAS look profitable while COD orders lose money?
In COD ecommerce, placed orders are not always delivered and paid. Failed deliveries can create forward shipping, reverse shipping, packaging, courier, and ad costs without collected revenue.
What is collected COD ROAS?
Collected COD ROAS uses delivered and paid COD revenue instead of assuming every placed COD order becomes revenue.
What is COD-adjusted break-even ROAS?
It is the ROAS needed after product cost, shipping, COD fees, RTO loss, packaging, and other variable costs are included.
Do I need to sign up?
No. Calculators are free and do not require signup. Email is optional for reports. Account is only needed if you want to save reports.
Is this financial advice?
No. SellMira provides estimates based on your entered numbers. It is not financial, tax, accounting, legal, or guaranteed profit advice.
Report review works best after the calculator result is loaded. For a blank chat, it asks for missing numbers instead of guessing.