Sample report
See what a Profit Leak Report looks like.
This sample uses one product cost structure and two ROAS outcomes to show how SellMira explains break-even ROAS, CPA room, margin pressure, and what to review before scaling ads.
Primary guardrail
2.26x
Campaigns below this ROAS may lose money after the sample product cost, shipping, fees, discount, and refund impact.
Executive diagnosis
At 3.00x, this sample product keeps $4.92 after ads. The key guardrail is 2.26x break-even ROAS and $19.92 break-even CPA.
Main profit leak: COGS
COGS takes 33.33% of net revenue in this scenario.
Cost stack shown in this sample
Suggested next actions
1. Reduce product cost or raise perceived value
Negotiate supplier pricing, review MOQ tiers, bundle the product, or test a price increase.
2. Tighten fulfillment cost
Compare carrier rates, adjust free-shipping thresholds, or separate heavy SKUs from paid acquisition campaigns.
3. Protect revenue from discounting
Replace blanket discounts with bundles, thresholds, or segmented offers.
Healthy vs losing scenario
The same product can look very different when ROAS falls below the break-even guardrail. These two examples use the same costs and revenue assumptions; only current ROAS changes.
Healthy buffer
3.00x
Current ROAS clears the 2.26x break-even guardrail and leaves $4.92 after ads.
Below break-even
1.90x
At the same costs, this ROAS is below break-even and estimates -$3.76 after ads. Review CPA, costs, or price before scaling.
Result metrics
- Net revenue after discountSelling price after the sample discount is removed.
- $45.00
- Contribution margin before adsRevenue left after product cost, shipping, packaging, fees, and estimated refunds.
- $19.92
- Break-even CPAMaximum ad cost per order before this sample reaches zero profit.
- $19.92
- Break-even ROASMinimum ROAS needed before ads stop losing money for this sample.
- 2.26x
- Target ROASROAS needed to keep the sample target net margin after ads.
- 4.12x
- Profit after current adsEstimated profit after ad spend at the sample current ROAS.
- $4.92
- Ad ROIProfit after ads compared with estimated ad spend.
- 32.80%
Sample inputs
- Selling price
- $50.00
- Discount
- 10.00%
- Product cost
- $15.00
- Shipping
- $5.00
- Packaging
- $1.00
- Transaction fee
- 2.90%
- Refund rate
- 5.00%
- Current ROAS
- 3.00x
How this sample is calculated
The report starts with selling price, subtracts the discount to estimate net revenue, then subtracts product cost, shipping, packaging, transaction fees, and estimated refund impact to estimate contribution margin before ads.
Current ad performance is then compared against the break-even ROAS and break-even CPA to show whether the sample product still leaves profit after ad spend.
Important limitations
This is a sample scenario, not a benchmark for every ecommerce store.
Real results depend on your actual fees, refund rate, shipping costs, discounting, and ad data.
Break-even ROAS is guidance from the provided inputs, not a guarantee of campaign performance.
Want this style of report for your product?
Run the calculator first. You can download a PDF or optionally email a copy after your own result is calculated.