What this means
A dropshipping offer needs enough margin to pay for acquisition. Low product cost is not enough if shipping, long delivery refunds, payment fees, or discounts consume the room available for ads.
Formula
contributionMargin = netRevenue - productCost - shipping - packaging - fees - refundImpact
Example
If a product sells for $39 with a 10% discount, $13 cost, $6 shipping, $1 packaging, $1.30 in fees, and $2 refund impact, contribution margin is about $11.60 before ads.
Common mistakes
- Only comparing selling price to supplier product cost.
- Forgetting refunds caused by delivery time, sizing, or expectation mismatch.
- Using one blended shipping estimate for all products.
- Ignoring break-even CPA before testing ads.
Calculator
Use SellMira to calculate dropshipping contribution margin, break-even CPA, and break-even ROAS.
Calculate dropshipping profit