Sample COD report
See how COD/RTO losses change campaign profit.
This sample uses an illustrative PKR cash-on-delivery scenario to show delivery success, RTO loss, break-even CPA, target CPA, and what to review before increasing ad spend.
Primary guardrail
PKR 550.50
Estimated break-even ad CPA per placed COD order for this sample.
Executive diagnosis
Out of 100 placed COD orders, this sample delivers 52.0 orders and returns 28.0 orders after confirmation. At PKR 300.00 CPA, the campaign leaves PKR 25,050.00 after delivery costs, COD fees, RTO loss, packaging, product cost, and ads.
Delivery quality is the main pressure point.
The sample spends PKR 13,720.00 on RTO loss. Review confirmation quality, address quality, and city or courier performance before scaling similar traffic.
Suggested next actions
1. Review point
RTO is high enough that delivery quality should be reviewed before scaling.
2. Review point
Review city, product, courier, and address quality because failed deliveries are a major cost driver.
Result metrics
- Delivered revenue
- PKR 130,000.00
- Contribution before ads
- PKR 55,050.00
- Net profit after ads
- PKR 25,050.00
- Net margin
- 19.27%
- Break-even CPA per placed order
- PKR 550.50
- Target CPA per placed order
- PKR 355.50
- RTO loss total
- PKR 13,720.00
Order flow
- Placed COD orders
- 100
- Confirmed orders
- 80.0
- Delivered orders
- 52.0
- RTO orders
- 28.0
- Delivery success
- 52.00%
- RTO rate after confirmation
- 35.00%
Sample inputs
- Average order value
- PKR 2,500.00
- Product cost
- PKR 900.00
- Forward shipping
- PKR 180.00
- RTO return shipping
- PKR 250.00
- Packaging
- PKR 60.00
- COD fee
- 1.50% + PKR 0.00 fixed
- Ad CPA per placed order
- PKR 300.00
How this sample is calculated
The report starts with placed COD orders, then applies confirmation rate and delivery rate to estimate delivered orders and RTO orders.
Break-even CPA is the estimated pre-ad contribution divided by placed orders. It is a planning guardrail from the inputs, not a guarantee of courier or ad performance.
Important limitations
This is an illustrative sample, not a benchmark for Pakistan, India, or any courier network.
Actual results depend on your product cost, delivery rules, COD fees, city mix, and ad data.
If returned products are damaged or unsellable, add that cost to your own assumptions before scaling.
Want this report with your own numbers?
Use the COD/RTO calculator with PKR, INR, BDT, USD inputs, then ask AI to review the result if you need a plain-language explanation.