Use 100 for a clean percentage view.
PKR
PKR
CPA per placed COD order.
%
Planning target, not a guaranteed outcome.
Break-even CPA
PKR 1,094.63
Per placed COD order.
Readiness
Healthy buffer
61.20% delivery success.
Net profit after ads
PKR 64,463.00
30.09% net margin
Break-even CPA
PKR 1,094.63
Max ad cost per placed COD order
RTO loss
PKR 10,948.00
23.8 failed deliveries
Profit per delivered order
PKR 1,053.32
61.2 delivered orders
Delivery success
61.20%
Placed orders delivered and paid
Effective ROAS needed
1.96x
Based on delivered revenue
Scaling readiness
Healthy buffer
Track failed delivery by product, city, courier, and traffic source before scaling.